Brand Culture

 PRADA

 

     I think brand culture is powerful because people are affected by a brand name without realizing it. I have a funny story to tell in this regard.

 

 

     A girl posted a picture on the Internet website. She asked people to judge whether the bag in the picture is fancy or not. Then, many people replied that the bag is unfashionable so it's better to buy another bag. In fact, the picture is photo-shopped by erasing the prada logo. A few days later, the same girl posted the same picture on another website. The difference between last picture and recent picture is that the bag in the latest picture has a brand name which is Prada. Most people who see the brand name said that the bag is nice and polished. The girl wanted to show this different reaction about same bag to other people so she captured the both sides of comments and posted it. After seeing that, many people shocked because they realized that they might consider only a brand name when they decide to purchase something.

     This story tell us that brands definitely impact on our spending habit today. It can be a good thing or not. we should consider seriously.

Advertising

iphone5

     The advertisement which I'm interested in is iphone5 ad. It focuses on the iphone's function which is the quality of call sound. In the ad scene, we can see the orchestra. When someone who apears only with a voice asks conductor to turn them down, he does so. Then, the someone say that this is the background noise when you make a call with iphone5. The impressive point is that the ad let us see what advantage is, using a orchestra, if we use the iphone5. By using visaul content for advertising, the advertiser can make viewers understand better. Those kinds of skills are interesting to me. I wonder how advertisers draw viewers' interest. I think iphone5 ad is one of them. That's why this ad is interesting to me.