Advertising Agency

Leo Burnett

The Leo Burnett is an advertising agency whose work I like. According to the Wikipedia, “Leo Burnett was an advertising executive and was among the most creative men in the advertising business. The 19^th century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.”

 

 

I saw the Galaxy Gear and Note3 ad which is created by Leo Burnett LA and Chicago. The ad is like a film. It presents the story of a girl who makes her grandfather’s old toy store even more amazing. She prepares everything to improve the store by using Galaxy Gear and Note3. She takes pictures, searches information and notes something important with using them. According to the SAMSUNG, “We follow the passion of a girl who helps save her grandfather's shop by finding inspiration in her everyday life. With the help of the new Samsung GALAXY Note 3 and Gear, she creates her own masterpiece. We follow her journey through dance, using the innovative features of the Note 3 and Gear, like My Magazine, Action Memo, and Smart Relay, to change her everyday into something amazing." I surprised that this ad didn’t try to reveal their product to promote. In this ad, the girl just used her cell phone naturally. Consumers who watched this ad might get an interest about the phone she used and they might want to buy it. In this way, the agency can intrigue their attention without aversion which unreserved ad might cause.

These days, skills which ad agency uses are very various. I think it means that ad market developed as consumers’ demand increased. Above all the Leo Burnett’s ad is creative and effective. That’s why I like it.