Semiotic Analysis

1. Print- Softlan Ultra

  Deonotation: Men are doing wrestling. The man who wears red clothes is trying to beat blue man, while blue man seems to be released as if he forgets the game. This situation is very weird because wresting is hard sports so it is impossible to look peaceful like him during the game.   

  Connotation: This is fabric softener advertising. Even though the blue man is playing wrestling, he is completely absorbed in red men’s clothes which might be washed by ‘softlan ultra’. When people see this ad at first, they might think it is weird and then they may laugh after realizing what this picture means. There are audience and the place looks stadium so this game might be real. The player should do wrestling seriously but he doesn’t. This point causes people to laugh and think how good the softener is.   

2. TV- Mc Donald

  Denotation: A boy is getting treatment in dentist’s office. A doctor requires him to open his mouth but he shuts the mouth again and again. When the doctor is about to see inside of his mouth, he suddenly shuts the mouth or avoids the doctor.

  Connotation: The boy is watching the fried potato on the billboard which is outside of the dentist’s office. Whenever he sees the potato, he opens his mouth regardless of the dentist. Though he is receiving treatment, he doesn’t care about his situation and just focuses on the potato. This scene causes people who see this ad to laugh and to think how the boy wants to eat the fried potato. Advertiser can appeal how delicious the potato is.   

 3. Outdoor- Nestle

  Denotation: In the picture, river which is made of chocolate is flowing. There are birds on the chocolate bars.
   Connotation: The river looks so sweet. Advertiser might intend people to imagine how sweet the river is and make them want to eat this chocolate. The reason why birds are there is to express that even the birds like it.