Advertising

Advertising Techniques

     Advertiser promotes their product by using various methods in advertising. For example, there is close up effect, sound marketing, using attractive model and using celebrity etc.

 

     First, close up effect is frequently used for car advertising. For example, in the case of AVANTE, the angle of shot seems to look up the front of the car. This is an effect which makes the small car looks bigger or luxury so that it can appeal to the people who don’t prefer small size car.

     Second, sound marketing is strategy to stimulate customer’s emotion by using sound or song. For instance, Headquarter of STARBUCKS spreads the CD regularly to the stores worldwide. The CD has songs that experts choose and these songs should always be played in the store. Customer might feel unique atmosphere or sentiment so that they might want to visit the store again.

     Finally, there is a way to let attractive model appear in the ad. For example, when people see that pretty model wears certain brand’s skirt, they might want to buy the brand’s skirt because the skirt which the model wears looks good.  

 

 

     Like this, if advertiser uses effective method to promote their product, consumers might be more likely to care about it and have a desire to buy it.  I think using those method is important to advertise the product.