PPL

PPL - Product Placement

 

     PPL is very effective way to advertise some products. PPL is an abbreviation of product placement or embedded marketing. It means that company give money or support to provide some stuff to company which makes movie or TV show. And then, company can show their product in movie or TV show. Nowadays, many companies are using this method to advertise this product because this method is using people’s mind. In other words, people will recognize and prefer some products which are showed in movie or TV show. People who watch movie or TV show cannot recognize particular products which are showed on TV. However, after watching TV, when people buy something which they need, they will choose products which they saw on TV. That’s why company uses this method which is called PPL. Let’s talk about some examples of PPL.

     We can find many PPL in movie. Have you ever watched movie titled “I am Sam”? In this movie, Sam who is mentally retarded person is working at the Starbucks. And also, Sam talks about Starbucks’ menu continuously to memorize menu in the movie. When people are watching movie, they think that Sam is just working at the coffee shop and memorizing Starbucks’ menu. However, Starbucks got positive company image from this movie. After watching movie, people thought Starbucks which hires mentally retarded person is good company. Additionally, people also memorized Starbucks’ menu like Sam. As you see, it’s very positive and useful method to advertise specific company or products.

     Another example of using PPL is just showing some specific products very often in television. Apple is the typical company that shows their products on television frequently. Look at the picture on the left upper side. Can you see how many Apple’s products in there? There are 9 products of Apple, but when people watch that TV show, they didn’t recognize. That method also use human’s instinct. Human feel familiar with what they usually use or see. For this reason, although Apple spends a lot of money, apple always tried to show their products repeatedly on TV show.
 

     To sum up, we always watch PPL on TV, and prefer some products which are showed on TV frequently. Of course, we cannot recognize about this circumstance. For this effect, company spend a lot of money for PPL, and PPL usually give enough profit to company. Company which makes TV show can get money from advertising company and advertising company can make a profit at the same time. It’s the win-win situation to both companies. However, if company put their products a lot on TV show, people cannot concentrate on TV show, and they will feel inconvenience when they watch TV show. It will cause negative effect to company. To get a high profit by using PPL, company should control a boundary line of products amount which are showed in TV show.