Environmental Campaign

National wildlife Federation(NWF)

 



"National Wildlife Federation(NWF) is a non-profit conservation organization that works to inspire Americans to protect wildlife for our children's future."



The picture NWF posted on the Facebook

     NWF is conducting an environmental campaign by using digital technologies such as Facebook, Twitter, and U-tube. For example, NWF posted a picture with a short note on the Facebook: “Feeling the heat this summer? You’re not alone. Alaska's polar bears are going without food for longer and longer due to rising temperatures and rapid Arctic ice melt. Obama's recent plan to address climate change offers hope, but billionaire Big Polluters are trying to block the Environmental Protection Agency from setting carbon pollution limits. Polar bears can't keep waiting!”

Campaign is a series of movements that appeals to the public in order to achieve certain goal with mass communication such as TV, radio, newspaper, magazine, movie and so on. In ad section, campaign means an overall ad plan for a certain period. I think letting people know about an environmental campaign is very important because even many people don’t know about it. Using social media is one of effective ways to product the campaign because nowadays most people utilize social media such as Facebook, U-tube, and Twitter etc. Social media enables people to access the environmental campaign easily. If they see the campaign, they might get an interested in it. Therefore, social media can be a good mediator to connect the public to conservation organization like NWF. In this regard, I think digital technologies are useful to conduct a campaign.